We knew paid traffic worked, but we were essentially buying every lead. It wasn't scalable in the long run
Replaced a monthly spend of between £20,000 and £30,000
Turned a chore into an ah-ha moment!
What a game changer
It's completely changed our trajectory. From here, we're only going to grow stronger
So good I don't want competitors knowing about it
Case Study:
Kandoo
How Kandoo Transformed Its Marketing Strategy with Content 11
The Challenge
Reducing dependency on costly paid search
For over five years, Kandoo relied heavily on Google AdWords to fuel business growth. With a monthly spend between £20,000 and £30,000, paid search brought a consistent flow of leads — but at a cost that significantly impacted profit margins.
Manual Overwhelm
Still trying to keep up with content, leads, and notes manually? Time is your most valuable resource — stop wasting it.
Broken Tools
Bloated CRMs and generic content tools cost time — and miss the mark. One-size-fits-all solutions don't fit anyone well.
Disconnected Systems
Jumping between tools kills momentum. Nothing stays connected, and critical context gets lost between platforms.
The Breakthrough
Volume11 deployed a dual-strategy approach that attacked both problems simultaneously
The plan
In October 2024, Kandoo made a bold move: they invested in Content 11, an automated SEO and content publishing platform. The goal? To reduce reliance on paid search and generate inbound leads through organic visibility
"In March 2025, Kandoo signed more new merchants organically than they did from £30k worth of Google AdWords campaigns"
content11 v2
content11 v1
Organic Traffic Growth
↑ 1,247%
October 2024 → March 2025
By The Numbers
Every pound invested returned exponentially more
66× ROI
10×
189×
The Challenge
Reducing dependency on costly paid search
For over five years, Kandoo relied heavily on Google AdWords to fuel business growth. With a monthly spend between £20,000 and £30,000, paid search brought a consistent flow of leads — but at a cost that significantly impacted profit margins.
Manual Overwhelm
Still trying to keep up with content, leads, and notes manually? Time is your most valuable resource — stop wasting it.
Broken Tools
Bloated CRMs and generic content tools cost time — and miss the mark. One-size-fits-all solutions don't fit anyone well.
Disconnected Systems
Jumping between tools kills momentum. Nothing stays connected, and critical context gets lost between platforms.
"Volume11 turned a cold database and new content into nearly half a million pounds of revenue for us in just one year."
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